Divisional Strategy 2010
The strategy of the Pigments & Additives Division has been significantly shifted towards cost leadership to address ongoing commoditization.
Crucially, 2008 will see the implementation of a number of key steps designed to strengthen our cost leadership position and implement a new divisional structure, characterized by a greater focus on individual sectors and their specific needs.
The most important feature of the new structure is the formation of the new Business Unit Base Products.
The Business Unit Base Products has been created to reflect the growing commodity nature of our product portfolio, and will primarily be responsible for polymer additives and publication inks.
In contrast to the other three full-service Business Units: Coatings, Plastics and Specialties, Base Products is a "no frills" operation, offering fewer, standard products, and requiring minimal service levels. In adopting this new approach, we will be more agile, able to react faster, and define a clearer differentiation in terms of our customers' needs. It will also help us to create a clearer separation between product- and service-driven businesses, and simultaneously support their very different management needs.
Please use our PA Divison sitemap for an easier orientation.